While browsing the “Net” have you ever come across web sites that are so hideous, that you just want to hit the escape button and carry on browsing.
Well the good news is that there are always ways to improve a income opportunity home based business site, maybe your site is not one of the hideous sites. However looking at your site as a visitor and not as the owner, might show you that there are always room for improvement.
The top 10 ways to improve your site.
Tip 1 – Make sure your web address is not obscure or difficult to remember.
If you have a catchy web address name that is easy to remember, your visitors can easily return to your site, your web name does not necessarily have to reflect the product, it is more important to be catchy and short, ( think of Amazon, Yahoo etc)
Tip 2 – Ensure that your web site is focused.
Make sure that your site is targeted towards a specific target market, visitors will always come back if they find your site is relevant and beneficial to their needs.
Tip 3 – Get rid of clutter.
Get rid of distracting spinning graphics and unnecessary images, anything that will distract your visitor from reaching your Sales copy. The more junk that is on your site the longer it will take to download, remember the 10 second rule.
Tip 4- Have a professional written Sales copy.
You don’t actually need to get a professional copy writer to write your sales copy, if you are sure that you could do a decent job on your own. Just make sure that your copy is not vague, rambling and full of spelling and grammatical mistake – have a look at the Sales copies where you have bought something, if it was good enough to impress you , it should be good enough to impress your visitors.
Tip 5- Reveal who you are.
This is all about TRUST, if your visitors do not know who you are, and there is no way to contact you, then the first thought is that your site is a ” SCAM”. You should include details , such as your name, Business address ( if applicable), phone number or email address.
Tip 6- Is reading your Sales copy a challenge?
Choose a font and text size that easy to read, bold and underline key points and headings only. Make sure that your copy is easy to read, by using black text on a white background, use paragraphs to break up the page into easy readable chunks.
Tip 7- Interact with your visitors.
If a visitor send you an email with a question about your product or service, reply back promptly and by been helpful and courteous, will serve to create more trust and build a relationship between you and your customer.
Tip 8- Provide a guarantee.
Make it easier for your visitors to trust you by offering a guarantee if you are selling an item or service. Loads of people have been burnt by unscrupulous sharks – let your visitors know that they can trust you.
Tip 9 – Ensure your site is up to date with useful information.
Always Keep in mind, that people use the internet to look for information, so make sure that your site is informative, and up to date. Give away good free information, which will encourage repeat visitors. Do not include links to other sites, which are irrelevant.
Tip 10 – Is your order process driving customers away?
Set up merchant accounts and use services like PayPal, which will offer your visitors secure online ordering 24 hours a day. Making it easier for your customers to purchase will mean you make more money online.
There are always things that can be done to improve your income opportunity home based business website, have a look at what your competitors are doing, that are selling the same goods as you, have a look at the sites that are in a higher position in the search engines – are their sites better?
By always benchmarking your sites against others but at the same time retain your USP ( unique selling point), will you get more conversions and more sales.