How to Make a Great Website For Your Home Improvement Business

When people are planning on making home improvements to their houses, they usually do an online search to find a good company to do the work. Whichever websites are found on the first page of a Google or Yahoo listings, these companies will usually get the phone calls and requests for quotes.

When choosing a domain name it helps in the search engine rankings to use your town’s name in the domain, for example best SanDiegohomeimprovements.com. Once you have registered your domain name, you’ll need to sign up for web hosting. Host Gator is a very reliable web hosting company, and their hosting will only cost you five dollars a month.

Next you’ll need to find a good HTML template. Just do a web search for “contractor HTML template” and have a look at the results. You should be able to find a nice looking one for 40 or $60 or maybe even free. Then download it and save it to your computer and open the index file with your HTML editor and add your company’s information. Be sure and fill out the title tag with your town and state and specialty of your home improvement. Also, fill out the meta tag descriptions and keywords as these are very important in having your website rank well in the search engine results pages.

Here’s a killer tip to set your company apart from other home-improvement businesses, have someone help you make a one or two minute video of you talking about what exactly your business does and why your prospects should call you and upload that video to youtube.com and then embed the code onto your index page. People will be impressed and you certainly will get more calls to your business.

Improvement Tips For Your Home Improvement Business Lesson 3

Lesson 3: Advertising To Increase Your Bottom Line

Learning how to advertise your business will help direct customers to you which will generate more revenue for your profit margin.

Most people love what they do, but they hate advertising. It’s no wonder, too, because it can be difficult to write good advertising copy and to find a place where consumers you will actually want to work for will see your copy and give you a call. Moreover, placing good advertisements can get a bit expensive.

There are, though, several easy ways to advertise that will increase your customer base.

Your Vehicle: You spend a lot of time moving from place to place in your work vehicle. People see your vehicle in front of your customers’ homes. Why not turn it into a moving billboard? Put your business name, phone number, and website on the doors and back of your vehicle. Be sure to make is large enough for customers to read. This is a fairly inexpensive way to get some quick, yet effective advertisement. You can even purchase inexpensive magnetic advertisements if you feel like you might want to remove them for some purposes.

Free Publicity: Consider some pro bono work to increase your visibility. This could include donations of product to the less fortunate or helping out in times of need like natural disaster. Some community papers allow you to submit your own press releases detailing the work that you have done. You might also consider printing some fliers for your business advertising the free work you have completed to give to your current customers.

Internet Marketing: With the explosion of the internet, there are a number of business with websites. In fact, no business should be without one. Once you have a site, though, there are several things you can do to increase your traffic. First, consider search engine optimization. Search engines work by finding particular words and directing customers to sites based on a ranking of the number of words on the site matching the word searched for. Optimizing your site for particular terms related to your product will increase your ranking and the likelihood that customers will be directed to your site.

You might also consider reciprocal linking. A reciprocal link is text or a banner ad on one site that links to another site with a link back to the original site. Reciprocal links are a commitment between parties that tell customers “I like and trust the content on this other site.” It also involves an element of trust between the sites. You must remember not to bury your reciprocal links where customers cannot find them.

The next lesson discusses how quality copywriting in all of your materials can help generate customers for you. This quick read could help you increase your revenue. Be sure to watch for it!

Now that youÂ’re on the way to a healthier business, be sure to visit the HomeHammer website and sign your business up in our directory today.