Home Improvement Sales Leads – 4 Tips For Getting Leads in Your Area

As a business owner you obviously want as many home improvement sales leads as possible because leads turn into sales and sales equal income! There are lots of ways to market a construction type business in order to get consumers to call on you, but which ones work and which ones are a bit expensive for what they deliver in terms of generating quality leads? Well these 4 key points or tips can give you some insight of what resources are available and which ones are the most effective when you are looking to gain focused construction, siding, windows, plumbing, or other type of handyman leads for your company.

1. One item is clear and that is in order to have an effective sales and marketing campaign now days you need to have an online presence, regardless of what type of company or service business you are running. You may ask why this so crucial because you may be used to just always following the path of some small or large phone book ads and maybe a few radio advertisements. The fact is more and more consumers, potential clients, and other people in need of specific services search online everyday in order to find businesses and companies who can provide quality and proven service in their area.

2. Hopefully we can assume you have heard of Google, Yahoo, and Bing, the most powerful and widely used search engines on the internet. Some where close to 70% of all online users search Google for business services everyday and the other 25% use Yahoo or Bing! And to take that a step further, it has been said that more than 50% of consumers will do some research online before choosing a construction company to work with and pay for before they call them. The reason for the large number of online searches as opposed to the old, some what out-of-date, yellow pages is that consumers and prospects can find out so much specific information about a company before they decide to call and speak with them. The internet is a way that can save people lots of time searching for exactly what they want where as with a phone book or yellow pages they can only see a small portion of information and in most cases just a your company name and phone number! When someone in need of home improvement help goes to Google and types in “home improvement companies in their area” Google will only show the top 10 most relevant results (same for Yahoo! and Bing). With the yellow pages there can be hundreds of choices to pick from and it’s tough to know which one has the exact services that you are looking for, you can see the internet cuts out lots of wasted time filtering services including wasted time on the phone.

3. If you own a home window replacement company in Des Moines, IA and a home owner uses Google and types in “Des Moines home window replacement” you can’t get a much more focused lead than that. And the cool part is if you have a good online marketing presence and have an easy to read website with you service information on it you could be one of those top 10 companies on the front page results for that prospect’s search! That consumer or lead is looking for what you have and because you have a home improvement website that lists all of your services and specialities you will get a call and have a much higher rate of closing a deal and making the sale than if they just looked up home repair or window companies in the phone book! Some home construction companies in the phone book don’t offer window replacements but the only way a homeowner knows that is to call and find out, if that same person types in “window replacement in Des Moines, IA” they know that any of those 10 companies have exactly what they want! That is why you need to be online and especially on the front page of Google results.

4. How can you start marketing effectively online and more specifically with Google in order to get these targeted sales leads? There are many options available, some more expensive than others. The main question you need to ask yourself is how much is one good home improvement sales lead or call worth to your company profits? Once you get a call what are your skills or abilities to close the deal and make the money instead of your competitors? The best way to get these types of sales leads for any type of business, whether it is windows, doors, home siding, or home remodeling services, is to get your company website on the front page of Google! If you don’t know how to get ranked on Google you should find an experienced and reliable company who can do it for you. Remember 50% of people search the internet these days (and that % continues to rise every year) instead of finding companies with out-dated forms like the phone book. The phone book ads can cost thousands of dollars a year and sometimes hundreds or thousands per month, getting results and a presence on Google or online in general can be much more cost effective and profitable in the short term but more importantly in the long term!

Keep tips in mind when thinking about your marketing campaign online or more specifically with Google or any sort of lead generation campaign. Find and talk to a company who can get you results for home improvement sales leads online so that you are one of the top 10 in your area. See if those same online advertising specialists can also make you a website, rent you one that already gets local home servicing leads, or if they can help your existing site. Having a website is only effective for getting new leads if it shows up during a prospects search. Find a company and call them up to let them know what kind of results you are hoping to achieve online and then ask if they can help or improve your chances of getting your piece of the online home improvement sales traffic!

Internet Home Based Business – 8 Benefits of Running Your Own Business

Internet home based business is an excellent way to rid yourself of having to drag your self to work for a boss that does not appreciate you. It is also a way of paying yourself first instead of making your boss rich while he steals your precious time. Today we have been blessed with a technology which has opened a new window for all of us to achieve time freedom and also financial freedom when we take the risk and start our own internet home based business.

With an online business, you get the opportunity to work from anywhere you want and to schedule your work when it is convenient for you, not your boss. You get the chance to enjoy personal and financial freedom and to achieve your goals by working at home or anywhere that you choose as long as you have a PC with an internet connection.

An internet home business offers great benefits and freedom to make money online. Here are 8 reasons why you should start your own business:

1) No physical location required: With an internet home business, you don’t need to rent or buy an expensive office to operate your business from. Working from your computer, your work address will be on the internet and referred to as a “domain name”. Domain names will cost you anywhere from $5 to $100 per year to register them. With your domain name you will need a “hosting service” to park your domain name. Sometimes you can get free hosting from your domain company, however, be forewarned, that free hosting has its perils. It is OK to start with, but you need to research a more secure hosting company as your business internet demands grows.

You will also need a website which you can create yourself or you can have a professional web development company do it for you. There are many computer programs and internet sites where you can find web design tools available which you can use to design your own website without having to learn any programming languages. A simple Google or Yahoo search will turn up thousands of priceless tools that can help you get your website up and running fast.

2) Free advertisement: There are a lot of internet sites which will allow you to advertise your business online for little or no cost to you. One method is to do viral marketing by writing articles and publishing them on websites, blogs, and internet magazines called “ezines”. If you have the working capital in your budget, you can use the Pay-Per-Click system to generate leads. With the PPC system, you have to pay only when someone clicks on your advertisements. Using the PPC campaign, you can get good traffic and good sales. However, if you aren’t careful, you can easily run up a huge bill with very little income to offset the cost.

3) No inventory required: Depending upon your product or service you don’t generally have any inventory to stock pile or warehouse with an internet home business. Most people with internet businesses normally deal with the digital products which can be delivered on the internet itself or they use a company to drop ship the products from their warehouse directly to your customer.

4) Tax benefit: There are many tax advantages with an internet home business. You can deduct your home, electricity, fuel, business trips, business meals and other related justified business expenses. If your business incurs any losses, they are tax deductible. Keep in mind that you will need to make sure that you are set up as a business and working diligently to succeed as a business, otherwise, the IRS may deem you a “hobby” and not allow you to deduct your expenses.

5) You are your own boss: You are the captain of your ship with an internet home business. You don’t have to get up at 5 or 6 in the morning and prepare yourself to go to work. You can work at home in your pajamas if you want to. You can even schedule your work hours to fit your specific needs. You will be able to spend quality time with your family and still do your work later. However, you will need to remember that the success or failure of your business now rests squarely on your shoulders. If you don’t keep focused on your business goals and work your business accordingly, there is little chance that you will succeed.

6) Control over finances: With a home based business, you are in complete control over your finances. You don’t have to work for a fixed salary. If you want a raise, you simply add another product or service to your business. With your own business, you are in control of how much you want to make. Your dreams and your ambitions are limitless and therefore, you can set your own salary cap.

7) Gain knowledge: As a business owner, you will need to possess a variety of knowledge and skills in order to manage your business successfully. If you find that you are lacking in either, you may have to hire someone temporarily to fulfill that need until such time as it takes you to acquire it through special training. A lot of people simply get their training on the job by starting out slow and progressing in a methodical manner while improving themselves as they go along.

8) Creating network: As you progress, you will find value in joining service organizations and other similar social groups to spread the word about your business. People do business with people that they know and trust. Developing this trust and friendship takes time so don’t get frustrated and try to rush it. As your business grows and depending upon your market, you may also develop some important contacts around the world and get associated with entrepreneurs, professionals, and many people from all walks of life. This is known as spreading a wide net and will benefit your business much time over as your business grows.

These are only a few of the benefits of owning your own business. Obviously, there are many, many more that are to numerous to mention in this short article. So, capitalize on these benefits and your special interests and skills and get started today with your own internet home based business.